This past year, KONY 2012 formed a movement and took the social media by storm. The entire point of Kony 2012 was to inform the world of the wanted Ugandan warlord, Joseph Kony. The movement’s phenomenal success online also sparked some big questions.
With the overwhelming support of Kony 2012, some people started to question the Invisible Children Organization, the ones who started the revolution in the first place. In efforts to “Cover the Night” to make the wanted Kony famous, the organization produced and sold kits to assist people making Joseph Kony recognizable, a push to end his injustice by enslaving children as soldiers in Uganda.
In this production and distributing of kits, some rose and attacked the organization of merely wanting to make profit, and not actually take a move in the right direction. After more accusations like this rose, the Invisible Children Organization took action.
The organization held a personal interview with the leader on NBC News that aired to millions, explaining why they are taking action, how they are doing it, and what further actions we can take to help. They explained how the money was used and that by no means for profit, as said by several accusers. Addtionally, the Invisible Children website updated their blogs with links, their twitter, and all other social media outlets. Truthfully, the effectively covered all the outlets.
I thought that they could have handled it no better way, because not only did that interview go across the nation, it reached YouTube and rocked numbers there too. Shortly after the interview, not only did the accusers stop attacking, but the backing became even more forceful.
The organization was genius; not only did they address the wrongful accusations that could have destroyed them if ignored, they publicly,nationally addressed it and took action.
It just goes to show that effectively addressing PR Crisis’ can make or break you and what you stand for. In this case, a PR Crisis was averted and will continue to make a difference in saving children’s lives.