The Public Relations field is forever changing, and if you become idle, you might as well be left behind as the wave of progress passes you by. Over the past several months, I have broadened my scope in the realm of PR and what kinds of practices it encompasses. And with this knowledge, I figured it was about time to share what exactly I have learned.
1. Be up to date with Social Media and trends. Failing to see trends and adapt as a public relation professional can leave you in the dust while watching others coast their way to progression. Don’t be lazy and think that you can sit their, see, and learn. No, you have to sometimes get your hands dirty and learn firsthand what’s happening.
2. Know the Law. As public relation practitioners, we have to know what we — and frankly others — can and can’t do. Knowing your way with law can help avoid major problems for your career and the ones you might represent.
3. Use Social Media and use it Often! You can’t be lazy and think that the word will spread itself. Use the resources at your disposal to get the most gain and exposure you can. That means Twitter, Facebook, Instagram, LinkedIn, etc. Do it.
4. Don’t Avoid Problems. Ignoring problems will only come back to bite you in the butt, so to speak. If something wrong is done, address it, and make it better. Because when word does get out, and you don’t fix it, it will reflect poorly on you and the business you’re representing.
5. Write, and write, and write, and write… To become a better writer, you need to read good writing and write. No other method can shape and hone yours in like this practice. That includes press releases.
6. You Need a Plan. People just assume that things naturally come together, but that’s unrealistic and unprofessional. Have your stuff together. Please. 🙂
7. Don’t Doubt the Social Media. Don’t think that the media can’t take your information from 0 to 60 in mere hours. Don’t overlook it.
8. Be Friendly. You don’t have to be this harsh, forceful person to be taken seriously in the PR world. Be friendly, but not a pushover. Be polite, but not emotionless. Be assertive, but not overpowering. It is a delicate balance.
9. Make Connections. It’s all about relationships. The more people you genuinely know, the more you have opportunities for advancement, knowledge, and a more fulfilling career. Then by having friends, you won’t feel like you’re just working, more fulfilling relationships will more it better.
10. ENJOY IT! If you don’t like what you do, you’re doing it wrong. Learn to see the beauty and matching up to the challenge.
I hope that this was helpful in some way, because it sure was for me!